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Blogger Relations vs Social Media News Release (SMNR)
It is not about MEDIA! I saw a few posts on SMNR or SMPR? recently, and I put them aside. Now I see praise about Ford’s latest social media blogger release which certainly looks slick and does little...
View ArticleBuilding Your Brand2.0 Social Media Channel
I can build my own channel in YouTube. In fact I can build it on a number of social networking sites. So when it comes to companies and brands… Where is their channel? Why aren’t they building their...
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OPML –“Our Press Message Links” from PR
I like Marshall’s suggestion to PR folks to send him an OPML file for their clients feed. What I’d find even more interesting is getting an OPML of the key influencer’s (blogs, video, etc.) in the...
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Big Co’s to Big Co’s We have no idea….. Share?
I just read about the Blog Council via Jeff Jarvis. Bit late to chime in too and say this is a yesterday’s idea (Alec said that and I read more here, here, and here with great comments.) I conclude...
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Blogger Relations
On Tuesday this last week I found myself in a learning lab at Fort Mason and then later out on the Marin headlands at…….. I’d been asked to be both fly on the wall and scribe. It was an opportunity to...
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AT&T Fails A Social Media Marketing Test – The Terry Stenzel Letter Response
If you were the VP and GM of AT&T what sort of letter would you send your customers and why? As an ex-VP Marketing I would not have sent out the letter many received from Terry Stenzel at AT&T...
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